Field Report   The audiences you're buying
Filed 04.30.26  ·  Independent  ·  Reader-supported

The numbers your
audience supplier doesn't
want you to see.

FakeTraffic investigates the contamination (fake reach) running through web, email, and programmatic audiences — VPN traffic counted as households, datacenter IPs invoiced as people, privacy-relay impressions sold as reach. We publish the numbers nobody else will.

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Dispatch · 001 What we measured this week. Pulled from production traffic · 04.28.26
Publisher · Tier-1 personal finance ● live
78.9%
of unique IPs in the sample were non-residential — datacenter, VPN, hosting, or anonymizer.
N = 142,318 · v3 categorization · Benchmark tested
Publisher · Tier-1 sports network ● live
5.2%
of game-day traffic resolved to iCloud Private Relay — invisible to your DSP, billed at full CPM.
Trailing 30d · Pacific window · privacy-relay class
Methodology · v3 pipeline ● open
99.6%
precision against large-scale IP-level ground truth — our free tier matches the gold standard.
97.4% recall · 50,000+ truth-labeled IPs · published
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